This study analyzes consumer preferences and Willingness to Pay (WTP) for organic broiler chicken in the Jabodetabek area. The discrete choice experiment (DCE) method analyzes consumer preferences and WTP based on relevant attributes that are in the market or similar to those in the market. The attributes analyzed were organic label. product form. https://chefesquipmenters.shop/product-category/rotary-glassware-washers/