However, The most widely recognized and respected RTB protocol is OpenRTB (ORTB), developed and maintained by the IAB Tech Lab. ORTB is considered the gold standard due to its industry-wide acceptance and adherence to best practices. Ad exchanges were introduced in 2005 as a technological advancement to automate buying and https://bookmarktune.com/story17448674/zielgruppensegmentierung-eine-%C3%9Cbersicht
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